Point B! Professional and Personal Brand Development + Media Training Consultancy

corporate brandingTV Chef, Brand Spokesperson, Author and Media Personality, Bren Herrera, offers specialized brand development, media training and consultancy on the corporate level. Specifically, Bren offers services to restaurants, corporate and private chefs, public relations firms, non-profit organizations, agencies, and public figures looking to leverage digital and broadcast opportunities with the goal of growing their businesses and bottom line through increased customer base.

Over the last 12 years, Bren has successfully branded and positioned herself to be in front of millions of lifestyle consumers both on digital and broadcast media platforms. Her strong and unique brand presence has been featured in countless media outlets including the Washington Post, Black Enterprise, NBC, FOX News, ABC, CNN, The Huffington Post and many others. Features of that caliber have converted into contracts, partnerships and appearances on national news and lifestyle TV shows, including the Today Show (NBC- Universal), CNN en Espanol, Home & Family (Hallmark), Food Network and a host of other local, regional and national platforms.

Additionally, Bren’s strong demand and use of bilingualism has enabled her to cross-penetreat the general and Hispanic markets, placing her in a distinct role wherein she can reach double the target audience.

Bren understands the importance and power of strong digital and physical presence that connects to a targeted market. Knowing how to articulate your message and engage with your audience is key to retaining them into loyal customers. Her strengths are in rooted in live presentations, demonstrations and delivery of a message with the brand’s key points.

Dynamic storytelling is what she knows. She can teach you how to deliver your message to your audience and beyond.

Global brand development and professional development of key employees within your organization lends to the following:

  • Strong and identifiable presence in digital spaces and platforms
  • Market appeal in new demographics
  • Clear and dynamic messaging for existing and potential customers
  • Consistent customer engagement
  • Consistent message delivery by employees
  • Increased customer confidence
  • Increased customer loyalty
  • Increased  employee/staff morale
  • Preparedness for new media opportunities

Brand and professional development services span the breadth of corporate needs and are custom-tailored to your organization’s specific needs.

A baseline set of needs include but are not limited to the following services:

Creative

  • Brand identity and development
  • Website development or redesign
  • Logo design
  • Social Media
    • Activation or rebrand
    • Market assessment
    • Strategy
    • Content production
    • Engagement
    • Scheduling
    • Maintenance
    • Campaign activation
    • Growth
  • Newsletter development
  • Photography and styling
  • Trend tracking
  • Creative assets production
  • Social and live events
  • and more

*Bilingual consultancy available on case-by-case

Professional

  • Professional development
  • Professional bios on social media platforms such as LinkedIN
  • Media training (pitching, live and pre-recorded interviews, radio interviews, speaking engagements,TV appearances — in-studio or video conference)
  • Press release copy
  • Copy-editing
  • Charity, advocacy, and philanthropic opportunities and partnerships
  • Diversity and inclusion training
  • Diversity market understanding
  • Diverse talent procurement
  • Other services upon request

*Bilingual consultancy available on case-by-case

For more information on corporate consulting services, please contact us.

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